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2024 Medical Affairs Xcellence
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Tuesday, October 22
 

7:45am EDT

REGISTRATION AND NETWORKING BREAKFAST
Tuesday October 22, 2024 7:45am - 8:45am EDT
Tuesday October 22, 2024 7:45am - 8:45am EDT
  Networking Opportunity

8:45am EDT

CHAIRPERSON OPENING REMARKS
Tuesday October 22, 2024 8:45am - 9:00am EDT
Speakers
avatar for Bryan N. Bischel

Bryan N. Bischel

National Field Director, Migraine, ABBVIE
Tuesday October 22, 2024 8:45am - 9:00am EDT
  Plenary Session

9:00am EDT

CASE STUDY! HARNESSING AGENTS: SHAPING THE FUTURE OF SCIENTIFIC ENGAGEMENT IN MEDICAL AFFAIRS
Tuesday October 22, 2024 9:00am - 9:45am EDT
Explore How LLM Agent Technology Can Transform Scientific Exchange in Medical Affairs Personnel
  • Dive into the concept of Agents and their potential to improve engagements with key stakeholders during scientific exchange and personalization
  • Discuss the four popular utility types of Agents and explore those most applicable to Medical Affairs
  • Demonstrate practical examples and tools, showcasing how they offer value for different roles to effectively integrate AI into their training and workflows.


Speakers
avatar for Karen NG

Karen NG

Medical Information Specialist, NOVO NORDISK
Tuesday October 22, 2024 9:00am - 9:45am EDT
  Plenary Session

9:45am EDT

THE "MEAT AND POTATOES" OF DIGITAL TRANSFORMATION IN MEDICAL AFFAIRS
Tuesday October 22, 2024 9:45am - 10:30am EDT
Discuss the Essential Elements of Digital Transformation within Medical Affairs and Gain Insights into the Core Strategies and Tools Necessary to Foster a Digital-first Mindset and Drive Innovation
  • Enhance digital literacy, adopt cutting-edge technologies, and master change management
  • Learn practical approaches for data-driven decision-making and skill development
  • Ensure readiness through the digital transformation journey effectively.
Speakers
avatar for Arta Subagiarta

Arta Subagiarta

Global Medical Learning & Capabilities Development - Specialty Care, SANOFI
Arta Subagiarta is an accomplished medical professional with over nine years of experience inpharmaceutical services, medical education, and digital health innovations. Currently serving asthe Global Medical Learning and Capabilities Development Lead for Specialty Care at Sanofi,Arta... Read More →
Tuesday October 22, 2024 9:45am - 10:30am EDT
  Plenary Session

10:30am EDT

NETWORKING BREAK & PRE SCHEDULED 1:1 MEETINGS
Tuesday October 22, 2024 10:30am - 11:15am EDT
Connect with fellow peers in the exhibit area to learn about our partner’s offerings, solutions and services that might be a great fit for you, your company and your medical affairs efforts.
This time is also for Pre-Scheduled 1:1 Meetings with our event partners
Tuesday October 22, 2024 10:30am - 11:15am EDT
  Networking Opportunity

11:15am EDT

ENHANCING THERAPY ADOPTION WITH REGULATORY-GRADE EHR DATA AND CLINICAL-EXPERT LED AI
Tuesday October 22, 2024 11:15am - 12:00pm EDT
Leveraging Complete EHR Data Including Clinical Notes and Images, and Truveta Language Model to Enhance Understanding of Patient Characteristics, Care Journey, and Outcomes


Speakers
avatar for Meghan Hatfield

Meghan Hatfield

Director of Life Science Solutions, TRUVETA
Meghan Hatfield is a Director of Life Science Solutions at Truveta and has more than a decade of experience working with real-world data and supporting real-world evidence studies. At Truveta, Meghan is responsible for generating feasibility studies and tailoring data solutions for... Read More →
Tuesday October 22, 2024 11:15am - 12:00pm EDT
  Plenary Session

12:00pm EDT

ALL RIGHT STOP! COLLABORATE AND LISTEN!
Tuesday October 22, 2024 12:00pm - 12:45pm EDT
Building Cross Functional-Cohesive Strategies within Medical Affairs to Achieve Effectiveness and MAXimize Resources and Efforts - Tell Me Why!!!
Speakers
avatar for Patricia Gorecki

Patricia Gorecki

Director, Global Scientific Engagement, Oral Healthcare, KENVUE
Tuesday October 22, 2024 12:00pm - 12:45pm EDT
  Plenary Session

12:45pm EDT

LUNCH BREAK
Tuesday October 22, 2024 12:45pm - 1:45pm EDT
Tuesday October 22, 2024 12:45pm - 1:45pm EDT
  Networking Opportunity

1:45pm EDT

MEET ME HALFWAY! THE TALE OF MEDICAL AND COMMERCIAL
Tuesday October 22, 2024 1:45pm - 2:30pm EDT
Cross-Functional Collaboration Success Tied Around Understanding and Communication between Departments in a Compliant Way
Speakers
avatar for Scott McConnell

Scott McConnell

Vice President Clinical Science and Pharmacovigilance, XILIO THERAPEUTICS
avatar for Charlie Cook

Charlie Cook

Sr. Director, Team Leader, Internal Medicine and Hospital Field Medical Group, PFIZER
avatar for Eddie Power

Eddie Power

CEO, emPOWER Medical
Tuesday October 22, 2024 1:45pm - 2:30pm EDT
  Panel Discussion

2:30pm EDT

INTERACTIVE SESSION: WHAT’S IN YOUR WALLET?
Tuesday October 22, 2024 2:30pm - 3:15pm EDT
Pre, During and Post Launch Metrics, Different Stages, Different Goals - Discuss the Different KPIs on Each Stage
Speakers
avatar for Leona Blustein

Leona Blustein

Senior Director, Head of US Medical Science Liaison Team, IDORSIA PHARMACEUTICALS
Tuesday October 22, 2024 2:30pm - 3:15pm EDT
  Interactive Roundtable Session

3:15pm EDT

NETWORKING BREAK AND PRE SCHEDULED 1:1 MEETINGS
Tuesday October 22, 2024 3:15pm - 4:00pm EDT
Connect with fellow peers in the exhibit area to learn about our partner’s offerings, solutions and services that might be a great fit for you, your company and your medical affairs efforts.
This time is also for Pre-Scheduled 1:1 Meetings with our event partners
Tuesday October 22, 2024 3:15pm - 4:00pm EDT
  Networking Opportunity

4:00pm EDT

INSIGHT GENERATION AND USAGE
Tuesday October 22, 2024 4:00pm - 4:45pm EDT
Focus on the Primary Objective of Medical Affairs which is Insight Generation and Collection and Analyze the Internal Usage of the Data Collected
Speakers
avatar for J'aime Manion

J'aime Manion

Product Owner- Medical Affairs Excellence & Innovation, Former Sumitomo Pharma America
Tuesday October 22, 2024 4:00pm - 4:45pm EDT
  Panel Discussion

4:45pm EDT

PANEL DISCUSSION: OMNI CHANNELING ACROSS MEDICAL AFFAIRS
Tuesday October 22, 2024 4:45pm - 5:30pm EDT
Discuss with Leaders from Field Medical, Communications, Medical Xcellence, Publications, What is their Definition and their Approach to Obtain Success
Speakers
avatar for John Harris

John Harris

US Medical Communications Lead, Neurology, ALEXION PHARMACEUTICALS
Tuesday October 22, 2024 4:45pm - 5:30pm EDT
  Panel Discussion

5:30pm EDT

COCKTAIL RECEPTION
Tuesday October 22, 2024 5:30pm - 6:30pm EDT
Tuesday October 22, 2024 5:30pm - 6:30pm EDT
  Networking Opportunity
 
Wednesday, October 23
 

7:45am EDT

NETWORKING BREAKFAST
Wednesday October 23, 2024 7:45am - 8:30am EDT
Wednesday October 23, 2024 7:45am - 8:30am EDT
  Networking Opportunity

8:30am EDT

PRE SCHEDULED 1:1 MEETINGS
Wednesday October 23, 2024 8:30am - 8:50am EDT
Wednesday October 23, 2024 8:30am - 8:50am EDT
  Networking Opportunity

8:50am EDT

CHAIRS RECAP OF DAY ONE AND WELCOME TO DAY 2
Wednesday October 23, 2024 8:50am - 9:00am EDT
Speakers
avatar for Bryan N. Bischel

Bryan N. Bischel

National Field Director, Migraine, ABBVIE
Wednesday October 23, 2024 8:50am - 9:00am EDT
  Plenary Session

9:00am EDT

BEYOND THE METRICS: ACTUALIZING WORK/LIFE HARMONY FOR GREATER SUCCESS
Wednesday October 23, 2024 9:00am - 9:45am EDT
Prioritize your People and Leverage the Synergy between Personal and Professional Development for Greater Engagement, Productivity, and Work/Life Balance Across your Medical Affairs Team
Speakers
avatar for Ryan Case

Ryan Case

Senior Medical Director, Medical Affairs, MITSUBISHI TANABE
 Ryan Case, PhD, is a scientist, medical affairs leader, bestselling author, and life-long explorer of what makes a life well lived. He is currently a senior medical director of medical affairs at Mitsubishi-Tanabe Pharma America and has 17 years of experience in medical affairs... Read More →
Wednesday October 23, 2024 9:00am - 9:45am EDT
  Plenary Session

9:45am EDT

TOOLS AND TECH FOR MED COMMS
Wednesday October 23, 2024 9:45am - 10:30am EDT
Modernize Medical Communication with New Tools and Technology to Improve Engagement and Interaction Among Stakeholders
Wednesday October 23, 2024 9:45am - 10:30am EDT
  Plenary Session

10:30am EDT

NETWORKING BREAK & PRE SCHEDULED 1:1 MEETINGS
Wednesday October 23, 2024 10:30am - 11:15am EDT
Connect with fellow peers in the exhibit area to learn about our partner’s offerings, solutions and services that might be a great fit for you, your company and your medical affairs efforts.
This time is also for Pre-Scheduled 1:1 Meetings with our event partners
Wednesday October 23, 2024 10:30am - 11:15am EDT
  Networking Opportunity

11:15am EDT

KOL ENGAGEMENT - "DON'T BE A DIME IN A DOZEN"
Wednesday October 23, 2024 11:15am - 12:00pm EDT
Learn to Evaluate your KOL Engagements to Make Sure They Are Really Working


Speakers
avatar for Rose Rios

Rose Rios

KOL Marketing and Engagement, PHILLIPS
Rose is an epidemiologist by training and is responsible KOL Marketing and Engagement at Philips Healthcare North America. She oversees the relationships with customer and caregiver communities by developing and validating a roster of KOLs, clinical centers of excellence, and power... Read More →
Wednesday October 23, 2024 11:15am - 12:00pm EDT
  Plenary Session

12:00pm EDT

BUSINE$$ ACUMEN - WHY SHOULD YOU CARE
Wednesday October 23, 2024 12:00pm - 12:45pm EDT
Add the Business Component to your Medical Affairs Role to Create a Greater Impact on Your Engagement and Development within the Company
Speakers
avatar for Charlie Cook

Charlie Cook

Sr. Director, Team Leader, Internal Medicine and Hospital Field Medical Group, PFIZER
avatar for Eddie Power

Eddie Power

CEO, emPOWER Medical
Wednesday October 23, 2024 12:00pm - 12:45pm EDT
  Panel Discussion

12:45pm EDT

LUNCH BREAK
Wednesday October 23, 2024 12:45pm - 1:30pm EDT
Wednesday October 23, 2024 12:45pm - 1:30pm EDT
  Networking Opportunity

1:30pm EDT

SOCIAL MEDIA STRATEGY
Wednesday October 23, 2024 1:30pm - 2:15pm EDT
Polishing Messages Across the Different Channels and How to Engage and Interact with Different HCPs Across Channels
Wednesday October 23, 2024 1:30pm - 2:15pm EDT
  Plenary Session

2:15pm EDT

INTERACTIVE ROUNDTABLE DISCUSSION: “YOUR OMNICHANNEL JOURNEY”
Wednesday October 23, 2024 2:15pm - 3:15pm EDT
Discuss Your Omnichannel Journey in a more Intimate Setting with a Small Group of Peers Where We Will Talk About the Challenges and Victories in Your Omnichannel Path
Speakers
avatar for Bryan N. Bischel

Bryan N. Bischel

National Field Director, Migraine, ABBVIE
Wednesday October 23, 2024 2:15pm - 3:15pm EDT
  Interactive Roundtable Session

3:15pm EDT

PRE SCHEDULED 1:1 MEETINGS
Wednesday October 23, 2024 3:15pm - 3:45pm EDT
Wednesday October 23, 2024 3:15pm - 3:45pm EDT
  Networking Opportunity
 
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